Since its founding in 1952 by Hubert de Givenchy, the house of Givenchy has played a big part in defining Parisian elegance, seamlessly blending couture sophistication with contemporary edge. Over the decades, the brand has evolved into a symbol of effortless luxury, maintaining its timeless DNA while pushing the boundaries of modern fashion. Under the creative direction of Matthew M. Williams, Givenchy has embraced a new wave of sleek, streetwear-inspired aesthetics, merging technical craftsmanship with bold statement pieces that appeal to the next generation of luxury connoisseurs.

A standout example of this fusion between heritage and modernity is the Givenchy Varsity Jacket in Monogram 72 Jacquard. This piece pays homage to classic varsity style, reimagined with the brand’s signature monogram jacquard and refined detailing. More than just outerwear, this jacket represents the evolution of luxury sportswear, where tradition meets urban sophistication.

From Couture to Contemporary Cool: Givenchy has always been a brand that celebrates classic tailoring, refined silhouettes, and understated luxury. However, in today’s fashion landscape, where streetwear and high fashion increasingly intersect, the house has expanded its vision to embrace a bolder, more contemporary approach. This shift is evident in its reinterpretation of staple pieces, like the varsity jacket, which transforms a traditionally collegiate silhouette into a high-fashion essential.

This jacket reflects this new direction. By combining premium jacquard fabric, structured tailoring, and subtle branding, The brand creates a piece that exudes both casual coolness and refined craftsmanship.

Varsity Jackets, once reserved for collegiate sports teams and nostalgic Americana, varsity jackets have been reimagined by luxury houses as key pieces in modern wardrobes. The brand’s take on this speaks to the growing trend of blending high fashion with athletic and streetwear influences. The jacket reflects this evolution—maintaining the classic varsity elements while incorporating premium fabrications and a high-fashion attitude.

This trend aligns with the rise of elevated casualwear, where luxury brands are focusing on statement outerwear that offers both comfort and status appeal. The jacket is a nod to vintage varsity style; it is a modern interpretation of what luxury outerwear looks like today.

Style Tips

With its structured fit, premium jacquard fabric, and sleek detailing, it can be styled in multiple ways, making it a wardrobe essential for those who appreciate versatile, high-fashion pieces.

• Urban Luxe: Layer the jacket over a Givenchy graphic hoodie, black slim-fit jeans, and leather Chelsea boots for a polished streetwear look.
• Monochrome Sophistication: Pair it with tailored black trousers, a fitted turtleneck, and Givenchy’s leather sneakers for an effortless mix of classic and contemporary aesthetics.
• Sporty Edge: Style it with relaxed joggers, a crisp white tee, and a Givenchy baseball cap for a laid-back yet refined off-duty ensemble.
• Night Out Statement: Elevate the look with a silk button-down, tailored wide-leg trousers, and Givenchy’s signature statement sneakers, proving that outerwear can be both casual and luxurious.

Givenchy’s Vision for the Future: Under Matthew M. Williams, Givenchy is redefining luxury streetwear, proving that refined tailoring and effortless cool can coexist seamlessly. By balancing classic elements with modern execution, it ensures that Givenchy remains at the forefront of contemporary luxury fashion.

 

For those who appreciate luxury that feels effortless yet refined, this jacket is a must-have addition to the modern wardrobe—proof that heritage craftsmanship and contemporary styling can exist in perfect harmony.

Discover the latest in Givenchy and embrace the new era of effortless luxury. Pop into an Apsley store in your area.