Fendi is known for its exceptional leather craftsmanship, innovative design, and strong Roman identity. The house is recognised for its iconic handbags, refined tailoring, and signature double F logo.

Fendi was founded in Rome in 1925 by Adele and Edoardo Fendi. The brand began as a leather goods and fur workshop before evolving into a global fashion house.

The Creative Director of Fendi Womenswear is Maria Grazia Chiuri. Silvia Venturini Fendi continues to oversee Accessories and Menswear, maintaining the house’s legacy in leather goods and design.

Fendi has influenced modern fashion through its technical innovation in leather and fur, and through elevating the status of the designer handbag. The house has consistently combined traditional Italian craftsmanship with contemporary design.

The iconic double F logo was created in 1965 by Karl Lagerfeld. Originally standing for “Fun Fur,” the logo became a symbol of creativity and craftsmanship. Today, the FF motif remains central to Fendi’s identity across bags, ready to wear, and accessories.

Fendi is recognised for the Baguette bag, the Peekaboo bag, and the FF logo designs. The house is also known for structured outerwear, statement ready to wear, and distinctive accessories.

Fendi has long combined Roman heritage with technical expertise. The house is known for experimenting with materials and construction while preserving traditional craftsmanship.

Fendi is worn by individuals who appreciate bold design, heritage craftsmanship, and strong identity. The brand appeals to both Women and Men seeking pieces that balance tradition with modern style.

Yes. Fendi is available in store at Avenue 2A in Hyde Park, Johannesburg.

Fendi is not available for online purchases however the collection can be explored and purchased exclusively in store at Avenue 2A.