Under the artistic direction of Jonathan Anderson, Loewe has masterfully fused artisanal craft with avant-garde charm—earning its place at the intersection of playful irreverence and exquisite luxury. Among its most delightful seasonal expressions is the Loewe Bunny-Embroidered Wool Beanie, a piece that turns cold-weather functionality into a canvas for storybook fantasy.
Rendered in rich, forest-green Donegal wool, the beanie's tactile knit evokes warmth, heritage, and homespun beauty. But look closer, and the unexpected makes its entrance: a delicately embroidered bunny mid-bound, positioned just above a cheerful daisy and a solitary thistle. This visual vignette—a nod to the pastoral and the poetic—transforms the humble beanie into a wearable fable.
What sets this beanie apart is its ability to balance whimsy with integrity. The ribbed wool structure is thick yet breathable, shaped to provide a snug, slightly slouched silhouette that flatters without overwhelming. The embroidered detail is meticulously executed—textural, narrative, and placed with intention—allowing the eye to wander, the mind to dream.
A discreet tan leather patch bearing the Loewe logo adds a quiet mark of distinction, anchoring the piece in the house’s identity of refined craft and subtle branding. There’s something particularly Loewe about this balance of irreverent storytelling and heritage technique—a spirit of sophistication that doesn’t take itself too seriously.
Though the motifs may evoke rural romance, this beanie was made for the cosmopolitan wardrobe. It bridges nature and urbanity with a wink—a nod to the modern wearer who celebrates beauty in the unexpected.
Hot Style Tips
- Cottagecore Meets Couture: Wear the beanie with a cable-knit cream sweater, wide-leg trousers, and leather hiking boots. The embroidery shines amid earthy textures.
- Urban Whimsy: Pair with an all-black outfit—oversized coat, leather gloves, and structured bag—to let the beanie's green hue and motifs pop like a visual poem.
- Après-Ski Luxe: Top off a puffer jacket, thermal base layers, and aviator sunglasses with this wool beanie for a slope-side look that blends utility with charm.
- Layered and Louche: Style it with an oversized plaid coat, a hoodie beneath, and tailored track pants. A look that whispers I’m cozy but curated.
This beanie may seem like a seasonal indulgence—but make no mistake, it’s a collector’s item cloaked in softness. Loewe’s ongoing exploration of narrative fashion has birthed pieces like this that straddle art and function. Each embroidered bunny feels like a fleeting moment frozen in thread—personal, whimsical, and deeply intentional.
In a world of fast fashion, it offers something rarer: a sense of joy, of character, of craftsmanship. It’s a winter accessory, yes, but undoubtably a conversation piece—something that feels as curated as it is cozy.
Whether gifted or self-gifted, it’s the kind of luxury that doesn’t scream. It tells a story—stitched in wool, softened by time, and always ready to hop into the next chapter of your winter wardrobe.
Explore more Loewe luxury items. Available exclusively in-store at Apsley. Experience the charm and craftsmanship of Loewe’s winter accessories and discover how storytelling in fashion can begin with something as simple—and as extraordinary—as a bunny in the snow.