2A proudly showcases an exquisite selection of Brioni's luxury menswear in South Africa. Explore Brioni’s latest collections and timeless designs at our locations in Hyde Park, Sandton City, and the V&A Waterfront.

Brioni is celebrated for its exceptional sartorial craftsmanship and use of luxurious materials. The brand has been a pioneer in men's fashion since 1945, known for introducing bold colours, lighter materials, and new silhouettes in menswear.

Brioni has played a pivotal role in shaping modern men's fashion. The brand's introduction of the Prêt Couture concept and its pioneering menswear fashion show in 1952 set new standards in the industry, influencing the evolution of men's fashion globally.

Brioni's designs have been favoured by celebrities, statesmen, and business leaders. Icons like Clark Gable, John Wayne, and Cary Grant have donned Brioni suits, and the brand's influence extends to modern stars featured in its campaigns, including Brad Pitt and Jude Law

Brioni's tailoring is characterized by its meticulous attention to detail and commitment to traditional craftsmanship. Each suit involves the expertise of over 200 tailors and specialists, with a focus on hand-crafted quality and bespoke service.

Iconic Brioni pieces include elegantly tailored suits, renowned for their silhouette and craftsmanship, as well as a range of luxury accessories such as leather goods and hand-crafted eyewear.

Brioni is pronounced "bree-OH-nee." This correct pronunciation reflects the brand's Italian origins and pays homage to its founders, Nazareno Fonticoli and Gaetano Savini.