This is not a book about basketball nor a biography of Michael Jordan. It is the first authorised volume to celebrate the 40-year partnership between Jordan and the Jordan Brand — an icon and legacy that transcend sport. Structured into six chapters (a tribute to Jordan’s six championship rings), the book explores how Jordan and his namesake brand redefined design, reshaped business, dominated pop culture, remixed style, and elevated athletics. Rare items from Jordan’s personal archives are published here for the first time.

PAGE COUNT

360 pages

NUMBER OF ILLUSTRATIONS

438

LANGUAGE

English

RELEASED ON

October 2025

DIMENSIONS

W 10 × L 13 × D 1.8 in

COVER MATERIALS

Matt-finished hardcover

WEIGHT

7.34 lb

AUTHOR

Foreword by Michael Jordan, Text by Adam Bradley